About Us & Our Location

Covid Pandemic Updates

The shop is OPEN to public - Please wear Mandatory face mask and observe 2m distance

We are still taking phone call enquiries on 01792 446511 for SUP

For FOILING / WING enquiries on 07799 062447

About Us

Stand UP Paddling remains at the core for all of us here at The SUP HUT / Surf-Unique-Paddlesports.

The products and services offered are the very best which we can supply to you, hand picked products, and staff which will both help you reach your potential in paddleboarding or paddle surf sports whether it be: flatwater, sup racing, exploring, cruising, riding waves or foiling and riding above them.


We got bitten by the SUP bug right back in 2008, so we’ve been servicing the growing addition for over 10 years, least to say we’re probably the most knowledgeable SUP shop in the U.K.

We can offer you lessons, hire and demos, so that you leave with the best board and knowledge to allow you to grow as a paddler.

The shop is run by Matt Barker-Smith ex 3 times BSUPA British SUP surfing champion who has a world of knowledge on paddleboarding and equipment. A national trainer and SUP Technical advisor for British Canoeing and the Water Skills Academy.

If you want in depth knowledge on what board or paddle could be the perfect solution for you, ask for Matt !

Come and visit the stunning Gower Peninsula with an array of paddling experiences and famed for its beaches and Britain’s first area of outstanding natural beauty …..what’s not to like !


Three Cliffs bay - a stunning beach to enjoy stand up paddle.

Our showroom The SUP HUT (SA1 4NH , Francis street ,Swansea) is open and ready to take your board order or help you get into the sport. We have an extensive range of Inflatable & Hard boards, Paddles, SUP accessories and clothing.

New for 2021 -

Our Plant based Coffee bar 'Ground ' serves hot and cold drinks , Cake , smoothies, and Wraps.

Monday - 8.30am-3.30pm
Tuesday - 8.30am-3.30pm
Wednesday - 8.30am-3.30pm
Thursday - 8.30am-3.30pm
Friday - 9am-3.30pm
Saturday - 9.30am-2.30pm




The shop is OPEN to public

Shipping as normal - although delays are possible

Opening times may vary from below - so please call 01792 446511 -

Monday - Friday - 10.00 - 5pm

Saturday 10 - 3pm

Sunday - closed

If you're coming from afar it might be a good idea to let us know just in case were out on the water paddling so call 01792 446511 or 07799062447 to see if we're in ! (We can open Sundays by prior arrangement)

For lessons check our lesson schedule here

Matt (the owner) riding in El Salvador



We offer 0% finance options on all paddleboards and paddles over £295.00.

Fast Decision – Get a decision within a matter of minutes

No deposit required – Get the Stand Up Paddleboard of your dreams with no deposit to pay (but the higher the deposit the lower the monthly repayments!)

For your finance package, simply choose the item you would like -  then call us 01792 446511 we’ll send you an online link